Master in Management programme

Key Objectives

The Master in Management at the EM Normandie Business School prepares students for roles as versatile high-level managers, equipped with skills in administration and management, and prepared for the practice of responsible management and the coordination of cross-disciplinary projects in a multicultural environment. The skills targeted by the programme are as follows:

• Team management
• Economic performance management
• Development and implementation of marketing and sales strategy
• Management of a profit centre responsibly
• Innovating to adapt to the environment
• Developing in a globalised world.

The certification skill units cannot be acquired separately, as the programme covers all the skill units.

 

Detailed Programme

Understand and forecast a changing world

Develop your ability to analyse geopolitical, environmental and social issues in order to identify business opportunities. Develop your civic-minded attitude and your ability to anticipate social and digital developments in order to guide corporate strategies and manage performance.

Build an innovative, long-term strategy

Discover the business environment, anticipate tomorrow's transformations and learn how to develop innovative, responsible and disruptive strategies.

Do business differently

Dare to move from idea to action, innovate, imagine new business models, adopt a bold, creative and risk-taking entrepreneurial stance.

Act in a digital and data-driven world

Develop your knowledge to be able to analyse, process and secure data to support decision-making. Take part in the development of digital and AI solutions, taking account of cybersecurity issues. Adopt an agile and ethical approach to digital developments, using the most appropriate tools.

Develop your business

Learn how to analyse the market and consumer behaviour, implement effective marketing and sales strategies and enhance the customer experience.

Develop your professional skills and manage responsibly

Hone your written and oral communication skills in French and English. Develop your ability to lead and bring together a team, while developing innovative methods for managing a project responsibly. Cultivate your leadership skills and your ability to create inclusive and ethical working environments.

Take part in a broad performance

Learn to manage the activity in a sustainable way by developing effective tools and processes, respecting standards and regulations, and analysing risks to make informed decisions. Optimise value chains, improve your sectoral skills and strengthen your management position to combine individual and collective performance in a responsible and innovative environment.

In the first year of the Master's programme, choose your pre-specialisation in Management, then specialise in the final year.

If you choose the initial programme, you have the opportunity to go abroad:

• In the first/second semester of M1 on the Dublin or Oxford campuses.
• The second semester of M1 on the Dubai campus or at a partner university.
• The full year of the M2 in a partner university and obtain a double degree.

Key events

Welcome seminar: take part in a Serious Game

‘Understand and anticipate a changing world’ Block (S1)

Put your cooperative mind to the test, an essential asset for a successful career at EM Normandie. Understand theoretical concepts through real-life situations linked to the challenges of sustainable development and sustainability.

Career path: know yourself better

‘Understand and anticipate a changing world’ Block (S1)

From the 1st semester onwards, you can take advantage of the support offered by the Career Path. Identify your values, discover career opportunities by interviewing professionals and graduates, learn how to write an effective CV and ‘sell’ yourself at interview.

Integrate risk into the way you do business

‘Understand and anticipate a changing world’ Block (S7)

Offered in semester 7, the ‘Integrating risk into business management’ course teaches you how to manage risks (financial, strategic, legal, environmental) in a complex and constantly changing environment: SWOT analysis, risk mapping, etc.

Test your SD-CSR knowledge

‘Build an innovative and sustainable strategy’ Block

In Year 1, take the Awareness Test, an international test developed by Sulitest Impact to assess your knowledge of sustainable development and CSR. Then deepen your knowledge throughout the course and take the TASKTM to earn your official certificate.

Responsible Project: innovating for tomorrow

‘Build an innovative and sustainable strategy’ Block (S6)

In semester 6, work in teams and on behalf of companies on real sustainability issues. For a full semester, like real consultants, help companies to integrate sustainable development and CSR into their strategy and organisation in order to meet environmental and societal challenges. Find out about your customer and its environment, explore market opportunities, define a business model and a differentiating management system, propose an action plan, etc.

Community and civic initiatives: get involved in a passion project

‘Entrepreneurship’ Block (1st year)

An essential pillar of the EM Normandie Experience, associative life gives you great freedom of action. With the support of the Community Life Department, you can apply your knowledge and develop new skills by getting involved, as part of a team, in a project that you are passionate about. Whether it's sport, humanitarian work or sustainable development, join one of the School's associations or launch your own project. Broaden your horizons by taking part in the Citizen Project and contribute to the work of the Restos du Cœur, the Ligue contre le cancer, UNICEF, the Pompiers Volontaires, an NGO, etc.

Discover entrepreneurship

‘Entrepreneurship’ Block (S1)

In semester 1, take part in a forum dedicated to entrepreneurship: workshops, mini-conferences, practical workshops, etc.

EM Startupper project: bring your ideas to life

‘Entrepreneurship’ Block (S2)

In semester 2, let your creative spirit run free and become a true entrepreneur. Work in teams for 3 months on a business creation project: student services, anti-waste, etc. The choice is yours! Take part in practical workshops and coaching sessions with mentors, and discover the nuts and bolts of launching your own start-up. Twice a year, the EM Normandie incubator also launches calls for projects: pitch your idea and win your place for a free and tailor-made support!

Boost your digital skills in the era of AI

‘Act in a digital and data-driven world’ Block

In addition to the essential office tools (Word, Excel, PowerPoint, etc.), develop your knowledge of digital tools (social networks, data analysis tools, project management software, website creation, etc.). Go even further: discover how artificial intelligence is transforming these tools and improving productivity.

Information systems at the heart of organisations

‘Act in a digital and data-driven world’ Block

Find out how businesses manage their data, make strategic decisions and adapt to digital challenges.

Get to grips with the fundamentals of marketing

‘Develop your business’ Block (S1)

In semester 1, take a course dedicated to the fundamentals of marketing, then build your skills throughout your course by studying sales techniques, digital marketing, customer relations, the pitfalls of greenwashing, etc.

Conduct market research

‘Develop your business’ Block (S4)

In semester 4, learn how to conduct market research. Put your knowledge straight into practice by working in a team to carry out a study for a partner company. Analyse the results and identify the strengths, weaknesses, opportunities and threats (SWOT) in order to inform your partner's strategic decisions.

Strengthen your learning techniques

‘Professionalise yourself and manage responsibly’ Block (S1)

From the 1st semester, learn how to organise your work effectively and develop your critical thinking skills. Develop your ability to express yourself orally and in writing in a digital and interconnected world.

Career path: network and optimise your personal branding

‘Professionalise yourself and manage responsibly’ Block

Learn how to create solid connections to increase your professional opportunities and make the most of your experience and knowledge to stand out in the marketplace.

Improve your English

‘Professionalise yourself and manage responsibly’ Block

Throughout the course, take advantage of English lessons to improve your oral and written English. Strengthen your grammar, diversify your vocabulary and perfect your pronunciation to communicate effectively in everyday and professional life. In Year 2, you can spend a full semester abroad (S3) at a partner university or in our international campuses. At the end of the course, take the TOEIC test and put your score on your CV to prove your language skills in a professional context. You can also learn about specific cultural aspects to help you work in a multicultural environment, and further enhance your language skills by practising a second or third language from a choice of 9 (Arabic, Chinese, German, Italian, Russian, Japanese, Korean, Portuguese, Spanish; subject to a minimum number of enrolments).

Follow management control courses

‘Commit to global performance’ Block (S6)

In the course offered in semester 6, learn how to analyse and manage costs to improve the company's sustainable performance. Discover how to create different cost scenarios, calculate full or partial costs and measure variances between forecasts and actual results. Master all the tools you need to make informed decisions and optimise resource management effectively and sustainably.

Home campus

Entrance in U1

The ‘Concours SESAME’, open to high school and baccalaureate students, brings together 17 programmes aimed at Bac+4 or Bac+5 from 14 international Grandes Écoles in Business and Management.

Since the 2020 session, the SESAME Competition has been part of Parcoursup, a platform designed to collect and manage the application wishes of future higher education students.

Number of places available at EM Normandie in 2025: 900

Entrance in U3

The Passerelle 2 National Test Bank is common to 10 French Business Schools. It is open to all students who hold a French undergraduate degree of 3 or 4 years minimum and in any specialisation.

Non-French diploma holders (access via application form)

Entrance in U3

The programme is open to students who hold a non-French degree obtained after at least three years of higher education outside France (Licence degree, Bachelor’s degree, Benke...).

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online, don’t hesitate to contact us for more information : applyto@em-normandie.fr.

Apply to this programme

User's guide for application form

 

Admission Procedure

1. Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
2. Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
3. Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.

Application

Supporting documents required for the application:

• your CV,
• your most recent diploma,
• your transcripts from previous years and your certificate of enrolment for the current year,
• your covering letter,
• a copy of your ID (front and back) or passport,

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Additional information for funded applicants

Funded applicants are asked to gather the necessary information as soon as possible so that the administrative documents can be drawn up in good time.

Professional integration survey 2024

Professional Integration Survey carried out on behalf of the Conférence des Grandes Écoles (CGE) by EM Normandie and the EM Normandie Alumni Association in February and March 2024. The response rate from Class of 2023 Master in Management graduates was of 70%. The progression rates quoted refer to the Professional Integration Survey 2023.

Application fees for 2025-2026

For non-French diploma holders: €50

Tuition Fees for 2025-2026

• Undergraduate Year 1: €13,750
• Undergraduate Year 2: €13,750
• Undergraduate Year 3: €13,750
• Master – Year 1: €13,750 (1st semester in France)
• Gap Year: €1,000
• Master – Year 2: €13,750 (in France)

Compulsory Contribution: CVEC (Contribution Vie Etudiante et de Campus): €103 to be paid on the CVEC platform. Learn more

The cost of the course includes the EM Normandie Alumni Association entrance fee, which gives access to all the Association's services and lifetime membership.